THE REAL GREEK: GOING GREEK ACROSS THE UK
11 July 2017
With a passion for the delicious and healthy diet of the Eastern Mediterranean, where people have a passion for food, family and life, it’s no exaggeration to say that The Real Greek has transformed Greek cuisine since its birth in 1999.
W was retained by the company in 2016, with a brief to lead communications for a succession of new site openings, while delivering creative campaigns to extend the brand’s reach beyond the food pages.
In just 18 months, our team has launched six restaurants, including the first (of many) outside of London – successfully helping the group grow from 9 to 13 locations around the UK. From Muswell Hill, Southampton, Bournemouth and Reading, to the Real Greek’s first straight-up street food project at Boxpark Croydon.
Creative campaigns have included an original Olympian menu for the 2016 Olympics, a Fashion Week influencer engagement programme, and guest residencies by famous Greek grill chefs for Easter 2017.