Voted EMEA Consumer Agency of the Year for 2017, W is one of the world’s top 10 fastest-growing communications consultancies.Based in London and Newcastle, with a mainland European hub in Amsterdam, and a full-service Asian HQ in Singapore, we offer both national and international capability, but with the agility and mindset of a start-up. It's our belief that in the digital age, the line between what's authentic and what's phoney has become increasingly blurred. For 21st-Century brands, authority and credibility have never been more critical. But while opinion is ubiquitous, real expertise is hard-won and can only be built from the ground up. Which is why W has developed a multi-layered, sector-centric approach that relies on deep understanding and direct, hands-on experience. From FMCG to hospitality, luxury to sport, entertainment to fashion, technology to business services, we design and deliver creative campaigns that are grounded in commercial truth and connect with audiences of all types through the full spectrum of today's media – making powerful, hyper-relevant connections and driving long-term bottom-line impact. We create culture. We deepen relationships. W combines strategic rigour with award-winning creativity and a suite of services that few other agencies can match. We offer best-in-class PR and media relations, cutting-edge events and experiences, content production and digital strategy, industry-leading influencer engagement, a dedicated Enterprise practice for business communications, big-picture brand consultancy, and more. So whether you're a prospective client, or a new talent looking to work with one of today's most dynamic and ambitious creative companies, welcome to W's world. We hope you'll be in touch soon.
Ever since a train crash stunt was arranged by William George Crush of the Missouri-Kansas-Texas Railroad to sell tickets in Texas in 1896*, our industry has been about making people, brands and businesses famous for cash (theirs and therefore ours). * apparently this marks the spot where PR was born, although fans of Edward de […]
MoreAdam Mack, UK CEO, writes in PR Week about a (utopian?) industry future where small and medium firms come together in collaborative holding companies bound together by the entrepreneurial spirit that spawned them and a common drive to deliver exceptional work for clients (all the while maintaining their identities). https://www.prweek.com/article/1462294/big-beast-leaves-stage-time-new-holding-company-model
MoreBelieve in something, even if it means sacrificing everything.’ Never have more prophetic words been spoken by a Nike Ad campaign and not since the days of Muhammad Ali has there been a more politically divisive figure in the sporting world. Ben Holden, Junior Account Executive write about how Nike didn’t just do the smart […]
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