TROUVA: E-COMMERCE WITH SOUL

Trouva approached W in early 2016 with the ambition to grow its revolutionary new e-commerce platform that makes the distinctive products found in boutiques discoverable for shoppers around the world.

Our twin-track activity, bringing together forensic media relations and a community of inspirational digital influencers, set out to boost Trouva’s brand fame. Meanwhile, stepping outside of its natural place within consumer and lifestyle channels, we extended its reach into the business and retail space to capture the attention of potential investors.

Delivering speaking opportunities at influential industry events – including this year’s Europas – as well as top-tier profile and brand pieces across Monocle 24, Vogue, GQ and Drapers – alongside sought-after spots on industry power lists, we have firmly established Trouva as a start-up success story, setting the scene for two further rounds of investment.