HOW TECH CEO’S HAVE DISREGARDED COMMS

28 September 2018

The nature of the modern tech entrepreneur bears striking resemblance to that of a cult leader. They fit a mould. They undoubtedly spent most of college in their room coding or inventing before dropping out to focus on their product and then they’re a billionaire by 30. James Porter, Senior Account Executive, writes about the reputational pitfalls of ignoring PR.

https://www.thedrum.com/opinion/2018/07/25/with-tech-firms-under-scrutiny-it-s-clear-their-ceos-have-disregarded-comms