W PEOPLE
A very good transfer window
As lines blur between disciplines we’ve recently bolstered our executive team with experienced and integrated thinkers and marketers.
To use a football analogy, we’ve had a very good transfer window with two major signings who we believe to be the best in their respective positions. They bring experience, leadership, progressive thinking, energy (yes, they’ve still got plenty of it) and the ability to nurture talent from within.
Adam Mack, previously CSO at Weber Shandwick, joined as our first UK CEO.
Mark Perkins became our first Executive Creative Director, having previously been Creative Director at MHP. With almost 100 major award wins in the past decade, Mark has been described by PR Week as ‘at the top of the pile’ of the industry’s creative leaders, with almost 100 award wins in the past decade.
Mark was creative lead on the ground-breaking Missing Type for NHS Blood donation. The simple campaign smashed blood donor registration records, won three Cannes Lions, including Creative Effectiveness, and PR Week Campaign of the Year. He was also behind the Christmas Tinner social stunt for retailer GAME, which won PR Campaign of the Year at both the PRCA and Marketing Week awards as well as the PR Week award for Best Consumer Campaign.
This combination of strategic and creative excellence has given us an even more robust client offering, a competitive edge in new business and, just as significantly, is helping to shape our company culture – from training and mentoring to progressive HR practices and incentives.
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