W WINS THE DOUBLE

We’re delighted and humbled to have made two acquisitions for the W trophy cabinet at the PR Week Awards last night.

Our campaign for Lynx, “Giving British Masculinity a New Voice”, beat stiff competition to bring home the silverware for Best Use of Strategy, Planning & Evaluation, as well as making the final shortlist for Best FMCG Marketing Communications Campaign. “A great example of the power that [the industry’s] brand and reputation work has, and how we can influence a client to use that power and money wisely to drive, or respond to, cultural change,” according to the judges.

Meanwhile, W Enterprise’s ambitious, mould-breaking launch of social care platform Cera was declared Best Healthcare Campaign – and hailed as “bold, brave… in a really challenging sector”. W’s work directly led to 40 per cent growth in month-on-month revenue for Cera and a 1,000 per cent increase in site traffic.

We hope you’ll share our excitement – because alongside the amazing W team, it’s our clients and partners that make us what we are. So in time-honoured awards-season style, we’d like to thank you all.